Lean & Mean News
Is Your Website Working Against You? Focus On Single Objective
A few weeks ago, I did a post about tips for creating and optimizing landing pages. One of the things mentioned was to limit the number of choices and limit the goals you’re trying to achieve. Meaning, don’t capture the email address and tell them to click a link. The more choices will naturally result in lower conversions for both choices. Limit the number of possible choices. We can extrapolate that same concept out to your entire website and that’s what we’re going to do in today’s post. Read on…
Video Sales Letter Tips: Part 3
In part 3 we start to get technical. But nothing that you can’t handle. Time to record your voice-over and the actual presentation itself. I’m going to share the tools I use along with a tip to get studio quality audio – even with no experience.
Video Sales Letter Tips Series
A video sales letter can create a massive increase in conversions. When you do it right the results can be incredible. But where do you start? Is it just a simple slide show and that’s it? Today I’m going to share some video sales letter tips with you. You don’t want to miss this video series!
Weekly Roundup June 14, 2013
Friday is here so that means it’s time for Weekly Roundup. Last week saw the start of our Video Sales Letter Tips series along with some great tips about purchasing mature domains. The week ended with an effective post about how to start your sales copy. Check out all the details from the week of June 14, 2013.
How to Start Your Sales Copy
Your product (or service) is awesome. And people will rejoice in the streets if they just try it. Only one hurdle left. Writing a sales message that conveys all the benefits your product offers. Easy enough, right? Starting a sales message can be overwhelming. But you can avoid that feeling by simply starting off on the right foot. Where should you start? That’s the question I’m going to answer in today’s post.
Why Purchasing Mature Domains Can Be Risky and How to Avoid that Risk
There can be a couple of different reasons you may want to purchase a mature domain. It could be for branding reasons, that your business or your brand has an opportunity to get a domain name that goes really well with it or your company. A second reason you may get it is for SEO reasons, buying high page rank or high authority websites and blogs. Let’s look at some ways to avoid making mistakes when purchasing mature domains.
Video Sales Letter Tips: Part 2
Today we are continuing the new mini-series about video sales letter tips. In part 1 we examined the importance of telling a story, let’s dig into that a little bit more today. The story or script, will be the most important part of the entire process. Watch part 2 of the video sales letter tips series here.
Video Sales Letter Tips: Part 1
A video sales letter can create a massive increase in conversions. When you do it right the results can be incredible. But where do you start? Is it just a simple slide show and that’s it? Today I’m going to share some video sales letter tips with you. We’ll start right from the beginning…
