The Problem with Facebook Comments and Why You Should Not Use Them
0:00 – 0:12 Introduction
0:13 – 0:45 Social comments
0:46 – 0:57 2 reasons to remove them
0:58 – 1:38 #1 Loss of control
1:39 – 2:10 #2 What about SEO?
2:11 – 2:32 Quick recap and final recommendation
2:33 – 2:39 Wrap up
Andrew here for LeanMeanMarketing.com. In today’s video I want to talk to you about the comments that you’re using on your blog, most importantly if you’re using Facebook comments and why I don’t really like them. Let’s get right to it.
You may be one of the many users that uses Facebook comments or Google + comments as the commenting mechanism on your blog, which means when someone wants to comment on your post or get in the conversation and interact with you, they use a Facebook app or a Google + app. You login into your Facebook account or your Google + account and you use that.
A lot of people like it because they feel it increases interaction. They assume that everyone has one of these accounts and it’s easier for the user and that the user is more willing to use it and drive social shares, etc.
But is that really true?
I want to talk to you about the reason that I don’t like it. As a matter of fact, we had Facebook comments on LeanMeanMarketing for about 3 months and we’ve removed it and we have just the general commenting now. There are 2 reasons for that.
When you have Facebook comments or Google + comments on your website, you don’t actually have them on your website. They’re applications, which means they’re actually hosted and the data is contained within Facebook or within Google +, not on your website; you don’t control it, that’s s problem. Now obviously Facebook and Google + are not going to disappear anytime soon, that’s really obvious.
But the fact of the matter is, you don’t control that information. I look at comments as extremely important, it’s one of the reasons we respond or I respond to every single comment. I think they’re extremely important, they build the credibility of your blog and of your brand and they do a whole bunch of other things, including providing an SEO benefit.
And that’s the second reason why I don’t really like Facebook comments. Because the Facebook comment is hosted on Facebook and not on your website, all of the comment information is not really on your website. From an SEO benefit, it’s not really providing any value.
When someone leaves a traditional blog comment on your blog using the traditional commenting system, that comment is included when the search engine crawls your website, that means those comments can provide an SEO benefit. You completely lose that if you’re using Facebook comments.
Again, those are just 2 really quick things to consider if you’re using social comments. Maybe you want to include both but my recommendation would be to use your standard, regular blog comments. You control the comment which means that data is yours, it’s under your control and you have it, you’re not going to lose it.
The second reason is it’s going to provide any real SEO benefit which most people don’t consider.
This is Andrew Hiddleston for LeanMeanMarketing.com. I hope you found this video useful and I’ll see you in the next one.