How to Compete with Free and WIN


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Are you giving away a premium product for free?

It might be a GIANT mistake, regardless of what other people are doing.

Today I want to share 3 important reasons why this strategy is flawed for many marketers and product creators.

I actually spoke with email marketer Ben Settle about this very topic a few months ago.

Here’s a quick summary of today’s video:

  • Just because our lovable Guru’s do something doesn’t mean it will work for your business
  • The perceived value of free products is much lower
  • Free increases the odds the material will never be read or acted on – because it’s “free”
  • You devalue your product when you give it away for free
  • Your audience starts to build an expectation of more free premium products in the future (maybe they won’t buy but instead wait for it to be given away)
  • Does this strategy attract the type of subscriber you want? Freebie seekers vs. Buyers
  • Instead of giving away your premium product, make a summary course and give that away instead
  • If done correctly this summary course will product more sales of the premium product
  • The summary course strategy gives you a platform to convert new subscribers into customers quickly – very important

how to fight free Personally I don’t like the “free course” strategy.

You have better options available to build subscribers while also making sales. Options that won’t devalue your product or self as a result.

Plus you end up with a more responsive, happy and profitable list.

Sure it may be smaller, but I’ll take 500 passionate Lean Mean Marketing subscribers over 10,000 freebie seekers any day of the week.

 
 
 
 

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Copyright © 2014 LeanMeanMarketing.com - All Rights Reserved | Created By iConnect Media

Copyright © 2014 LeanMeanMarketing.com
All Rights Reserved | Created By iConnect Media

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