Key Ingredient to Creating Successful Products
0:00 – 0:10 Introduction
0:11 – 0:46 Become a better listener
0:47 – 1:13 Get involved
1:14 – 2:04 Offer something valuable
2:05 – 2:21 The wrap-up
Andrew here for LeanMeanMarketing.com.
In today’s video we are going to talk about coming up with killer ideas for products and clarifying the rule of reciprocity.
Let’s get right to it.
The best tip I can give you for coming up with a killer idea for a product that will succeed is to become a better listener than you are a speaker. By that I mean you should be listening to your market and listening to your potential customers if you don’t have any yet. That is really easy to do with forms and different types of news groups.
The worst thing you could ever do is try to predict or assume what the market wants and create a product or spend a lot of time or investment making something that you personally think is wanted but may not be wanted by the market.
If you are already creating a product for a market, you must already be a part of that market or that segment or that tribe, whatever you want to call it. You should already have an idea of places you can go and locations online where you can get involved in conversations and listen.
Like I said, you get more value out of listening or asking questions. If you spend a couple of weeks doing that, you will be able to come up with more than one idea for a killer product.
The next thing is rule of reciprocity. Everyone seems to think they know the meaning yet it is often poorly executed. Let me just clarify, reciprocity only works when what you are giving is perceived as value by the person receiving it. They are only going to reciprocate to you if what you are giving to them is something that they perceive as value.
What I mean by this is that a crummy PDF PLR e-book that you bought for a $1.99 from a PLR store has no value. Even if you are giving it away for free, like a 30 page book, there is no perceived value. For reciprocity to work, there needs to be perceived value. You should remember that when you are trying to determine how to create value and you want the visitor to reciprocate back to you.
Again, this is Andrew Hiddleston from LeanMeanMarketing.com. Get involved in conversations, join forms, and you will come up with plenty of product ideas. Again, in reciprocity perceived value must be there.
Hope you found this video useful. I’ll talk to you soon.